DESCRIPTION

This two-day, interactive course delivers core knowledge and practical guidance on what works and what doesn't when developing, negotiating and executing licensing transactions. Taught by practitioners who draw upon their extensive real-world experiences, this course equips attendees with useful and practical tools that they can immediately apply, including structuring and negotiating transactions component built on practical experience from actual licensing deals. Specific take-aways for the course attendees include being able to: master IP fundamentals; establish material terms of a license agreement; structure financial terms and considerations; leverage arbitration and alternative dispute resolution; manage key issues in multi-national licensing; drive deal negotiations to a close in a positive manner; establish a principled approach; and understand key legal issues and trends to be more effective in your transactions.

Who Should Attend
There is no prerequisite to attend this course, although it is suggested that course attendees have a few years of licensing experience or have taken either IP & Licensing Basics: A One Day Review, or IP Business Basics 101. This course is designed for business development, legal, and technical professionals new to day-to-day management responsibilities of leveraging intellectual property assets as well as those with a few years of IP transactional experience seeking to enhance the breadth of their skills.