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Sector: Brands as a Business
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Welcome to the Brands as a Business Sector (formerly Consumer Products)

The relaunched Brands as a Business Sector will focus on issues related to management of brands. Our focus will be related to the following subject matter:

  • Brand valuation and leveraging brands to increase value
  • Best practices when licensing a brand
  • When to license a brand
  • Tools and resources related to brands
  • Brands and social media
  • Name, image, likeness and endorsement.

This sector meets monthly on the 1st Tuesday from 11:30am - 12:30pm ET.  If you would like to be added to the meeting invitation, please contact sectors@les.org.

Upcoming Events
Webinar: Brand Expansion & Licensing Part 5 - How to Build an Addictive Brand
Wednesday, November 19, 2025

Co-Chair
Noor Al-Banna CFA CLP CVA
Co-Chair
Brian Buss CFA
Co-Chair
Don Drinkwater CLP

 

Sponsors

LES OFFERS AN UNPARALLELED OPPORTUNITY FOR YOUR COMPANY
Connect with more than 500 intellectual capital management decision-makers and thought leaders around the world.  Join us at the LES 2025 Annual Meeting as a sponsor to promote your company and discover new business opportunities. Learn more

 

 
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401 Edgewater Place, Suite 600, Wakefield, MA 01880
Phone: 703-234-4058
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