Webinar: Brand Valuation and Monetization: Spinning Legal Fictions into Gold

On one hand, a brand is simply a bundle of IP and other legal rights, but the other, they are often a modern organization’s most valuable asset, with an immense influence on the business and its customers. In this webinar hosted by the Licensing Executive Society Valuation and Pricing Committee, attendees will learn how to identify brand value, and how that value can be leveraged for economic benefits ranging from financing to licensing and litigation. Our panel, including experts from GE, Brand Finance, Ocean Tomo, and CBIZ, will discuss real-world examples of how they help companies turn brand value in to bottom-line results.

Speakers: 
Elise Neils, General Electric
David Haigh, President, Brand Finance
Greg Campanella, Managing Director, Ocean Tomo
Brian Buss, Director, CBIZ 

Members: Free

Non-Members: $69