Licensing a company’s trademarks can add value to a business. Examples include enabling market expansion and territorial expansion. It also provides additional revenue. Also, licensing trademarks extends the life of your IP protection. Moreover, it affords incremental promotion and marketing, which provides broader consumer exposure. Finally, licensing a company’s trademarks serves to differentiate from the competition.

Join us as we discuss how licensing trademarks adds to the value of your patent portfolio using a series of examples and case studies.

Speakers:
Gary Appelbaum, Independent Consultant
Pete Canalicho, Managing Partner, BrandAlive
Don Drinkwater, President, Carlisle IP Consulting
Uche Nwokocha, Partner, IP and Tech Transfer, Aluko & Oyebode
Lewis Stark, CPA, CFE, Partner, Adeptus Advisors, LLC
Johanna Sullivan, Global Senior Director, Licensing Partnerships, Newell Brands

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