On March 14, 2018, the LES Atlanta Chapter with the IP Section of the State Bar of Georgia hosted an expert presentation by Peter Canalichio on his new book “Using Brand Licensing and the LASSO Method to Make Your Business Expand, Grow, & Thrive.”
Mr. Canalichio discussed helpful insights, advice, anecdotes, and tips about how brand licensing can be used to effectively create successful global brands, and he shared several examples from leading brand licensing professionals.
The attendees enjoyed breakfast and networking at the Atlanta offices of Finnegan Henderson Farabow Garrett & Dunner LLP.
This successful expert presentation is one of several events that the LES Atlanta Chapter hosts each year for its Chapter members and the local licensing community.
A video of the presentation can be found here: Open
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